Wondering how much you should pay for graphic design work? Freehunter digs into the 3 main factors that affect freelancer graphic design rates and tells how much you can expect to pay.
On Freehunter, clients can feel free to post a job on “Job Pool”, freelancers will contact you with his or her estimated rates based on your project’s scope, goals, and outcomes. The guidelines we list out here would be a great starting point to help you budget your upcoming graphic design work!
|Jobs||Average Job Rates (SGD)|
|Poster||$30-$200 (Per design)|
|Banner||$30-$200 (Per design)|
|Leaflet||$20-$60 (Per 10 pages)|
|Product Packaging||$40-$300 (Per design)|
|Logo & Brand identity|
|Logo||$20-$100 (Per design)|
|Business Card||$20-$80 (Double sided)|
|Booklet typesetting||$20-$60 (Per 10 pages)|
|Menu||$30-$200 (Per page)|
|Hand-drawn illustration||$20-$70 (Per design)|
|Digital illustration||$10-$60 (Per design)|
|Outdoor Advertisement||$40-$300 (Per design)|
|Online Advertisement||$10-$80 (Per design)|
*For reference only, the above pricing might differ from individual graphic design agencies.
Graphic design involves more than just using Adobe. Not surprisingly, the level of experience a freelance designer has makes a big impact on their rates. When you compare someone who has been designing for 10 years against newbies, there will be a significant rate gap.
There is an endless competition of highly qualified and talented graphic designers out there to choose from, and each of them has different strengths. Most graphic designers prefer fixed bid projects, since working hours are somehow unpredictable, while some of them still prefer receiving hourly rates. Graphic designers will discuss your project with you and communicate their pricing structure ahead of time.
Before the designer starts working, it is important for both parties to communicate fully with each other, including agreeing on the number of revisions included in the price. It is normal to see clients asking for revisions after the first draft is provided. Normally, revision refers to minor changes such as fonts, colors, the placement of graphics and text.
The usual practice of the designers is to provide 1-3 designs for the client to choose from, with a few revisions included. For more designs or revisions, the client will be charged additionally depending on the number and the designer’s rate.
Graphic design is not factory production, works are not homogeneities. It involves many design skills, ranging from color matching, to font design and typesetting. In addition to design, a designer’s approach to client relationships, working speed, and number of revisions will affect the cooperation process, and completeness of the final outcome.
There is no solid guide for pricing in graphic design. Though it is generally within a reasonable price range. If the designer matches your requirements, you may want to pay a bit more. Every client seeking graphic design freelancers should bear in mind that each designer is independent, never forcing their rates down. Only with mutual satisfaction, the project would be done perfectly.