Being a blogger is similar to being a freelance artist – you can be a writer, photographer, or videographer. Bloggers target a specific group of audiences, providing a close-up look into particular subjects.
Through writings, recipes, photos, videos, art pieces, or any medium, a blogger can communicate with an audience by spreading information and news. If a blogger successfully gains popularity, they will be approached by different brands to endorse products, sharing honest opinions with audiences.
Should you become a Blogger?
Being a full-time blogger means you have to fully commit to uploading blogs regularly. You will also have to keep up with trends and changes on various social media platforms. Since bloggers will have to come up with new content weekly, a blogger needs to be innovative and think out of the box.
To become a successful blogger, you will also need to be familiar with marketing strategies to promote your own blog. Through email marketing and SEO marketing methods, bloggers are constantly monitoring their blog performances to increase the popularity of their blogs.
Do Bloggers Get Paid?
The answer is yes. Once your blog has unique content and gains a good amount of traffic, you will be invited to write sponsor content, your pay depending on the clicks and impressions that you receive.
When a blogger gains popularity, companies will contact individual bloggers or websites owners to publish content. A blogger will receive a fixed amount for publishing the content.
How do you become a successful Blogger?
1. Researching and referencing other bloggers
Becoming a blogger is not as easy as it seems. Before writing about a specific topic or posting pictures, you will first have to do in-depth research about the topic that intrigues you. By referencing successful bloggers, you will have a vague idea of your desired blogging style or topic.
There are numerous food bloggers that have gained success by sharing cookbooks and cooking videos. If you are interested in being a food blogger, a good way to start would be to try out special recipes developed by famous food bloggers, then proceeding to add your own twist to them.
2. Choosing a suitable blogging platform
Most fashion bloggers and beauty bloggers make their debut on Instagram. With over 1 billion users, Instagram is definitely an ideal platform for bloggers like you to gain followers.
Australian fashion blogger Jess Alizzi started her blogging career on Instagram. Jess Alizzi shares minimalistic pictures of her daily outfits, accessories, and perfumes, attracting over 500k followers.
3. Covering topics with unique approaches
A successful blog has to be unique, approaching a specific topic in new ways. It would be easier to opt for topics that are less saturated or covering popular genres with different approaches.
Based in the UK, fashion blogger Lydia Rose has a different approach when it comes to sharing about fashion. Instead of sharing her usual outfits, Lydia posts tutorial videos on how to take plain and ordinary outfits up a notch. Her styling tips earned her around 3 million followers on Instagram.
4. Focus on marketing
After publishing your blogs or Instagram posts, a professional blogger has to monitor and analyze blog performances. By making use of tools such as Google Search Console and Google Analytics, bloggers will be able to find out if their blogs are popular and make adjustments to the content accordingly.
Instagram Insights is also a blogger’s best friend as you will have access to important statistics, such as impressions, profile visits, and bookmarks. By referencing these statistics, bloggers can plan their next posts strategically after knowing their audience’s preferences.
Want to Become a Blogger?
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